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If you've ever found yourself thinking:

  • We don’t know how to explain the real value of our product 

  • We struggle to motivate customers to act now 

  • We're not sure how to resonate with multiple buyer personas

  • We can’t seem to explain how we’re different from the competition

    …then this guide is for you.

Messaging is the bridge between your product and your audience. Get it right, and you’ll build trust, drive action, and stand out in a crowded marketplace. Get it wrong, and even the most innovative solutions can be easily overlooked.

 

This guide isn’t a comprehensive messaging playbook; it’s a starting point. Inside, you’ll find actionable tips to help your messaging hit the right notes—from highlighting your product’s value to creating urgency and differentiating from the status quo.

 

Whether you’re pitching to customers, investors, or stakeholders, these essentials will help ensure your messaging resonates, persuades, and motivates people to take action.

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FRONT PAGE DESIGN CREDIT: my 4-year old son Timur

8 steps to clear impact tech messaging.

Clarify your messaging.
Help your innovation make an impact it deserves.

8 steps to clear impact tech messaging.
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