Lena Andican
Story-led positioning and messaging for impact tech.
Make complex sales easy with a compelling narrative and clear differentiation.
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How I work with you
If we determine we’re a good fit, we’ll work together over a series of steps:
1. Crafting your narrative
Explaining why your product is a must-have and why it is relevant today.
2. Defining your positioning
Establishing what your product is, who it is for, and how it is different from the alternatives.
3. Building your messaging framework
Ensuring it resonates with your stakeholders, drives conversions and helps you close sales.
About
Hi there, and welcome. I’m glad you’re here.
Like you, I am motivated by the urgency to create positive change in our world. Watching governments and corporations fall short in protecting our planet and people is frustrating, and like many in the sustainability space, I’d like to make a difference.
For me, this is also personal. I want my kids to inherit a world with a stable climate, enjoy walking in green forests without worrying about their food and water being polluted by microplastics. That’s why I pivoted from a 15-year career in SaaS sales and marketing to focus on climate and impact tech.
My goal is to assist and support as many founders as possible in making their products successful, contributing to a more sustainable future.
As a positioning and messaging expert specialising in complex technical products, I excel in crafting compelling business narratives. My unique skill lies in translating technical jargon into a clear and concise value proposition.
If weak storytelling and unclear messaging are holding your startup back, let’s change that — and help your innovation make the impact it deserves.
Testimonials
From CEOs to marketers, I've had the privilege of working with brilliant minds. Here's what they say:
I took part in Lena's new positioning workshops and found the content to be excellent. Lena has clearly put a lot of effort into creating the videos and developing a format for the workshops that ensures clients can create a compelling narrative for their company. Highly recommended.
Co-Founder & CEO, Scalewise
Lena has been a big support for me as a first time CMO trying to figure out product positioning for the company. She’s diligent and methodical in her approach, ready to provide the right advice and direction. We’ve got a clear document now that together with our brand strategy aligns everyone in our direction - and as marketeers we know how important this is in everything we do.
CMO, Breathe
Lena has been invaluable in helping me to understand who my core customer is and how to effectively position my business for success. I can already see huge improvement in our success rate and look forward to seeing what happens after all learnings are implemented.
Founder, Experience This
I had the pleasure of collaborating with Lena on a project related to product positioning, and I cannot recommend her highly enough. Her expertise and strategic approach were instrumental in helping us refine our product messaging. The team at Kurve is incredibly talented, creative, and dedicated to delivering exceptional results. I look forward to the opportunity to work with her again in the future.
SVP Global Marketing, RedCloud
We worked with Lena on our storyline creation and positioning. It helped us a great deal in understanding who our main target groups are and how we stand out from our competitors. Our positioning is now specific and clear, and our messaging is on point and relevant.
Founder & CEO, Audicin
From the outset, Lena brought strategic thinking to the positioning project. She had a number of well-defined points that we worked through diligently and quickly, which made it very clear what we needed to get done. That structure really enabled us to have a clearer view of where we needed to get to, and set the flywheels in motion to finalise all the aspects of our marketing strategy.
CEO & Co-Founder, Coconut
Pricing & process
STARTER
£ 5,550
You’re an early stage startup with one product. You know your audience, but need help figuring out how to articulate why you’re their best choice.
How we work together:
Session 1: Craft your strategic narrative
Session 2: Refine your positioning
Session 3: Build your messaging framework
Session 4: Review your copy and the implementation plan
Duration up to 3 weeks
STANDARD
£ 10,850
You are a time-poor scaleup that needs help with your strategic fundamentals and the implementation.
How we work together:
Session 1: Craft your strategic narrative
Session 2: Refine your positioning
Session 3: Build your messaging framework
We do the work in the background writing your copy, testing your message, prepping your sales deck & an outbound campaign
Session 4: Reviewing your assets and the implementation plan
Duration up to 8 weeks
CUSTOM
from £20,850
You are a business with a more complex case: You need help with interviewing your customers and getting audience insights, you sell to multiple buyer personas across different industries.
How we work together:
Begin with a scoping call
Conduct your audience research
Have multiple live sessions to craft your story-led positioning & messaging
Work on the implementation and asset creation
Duration up to 12 weeks
