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Lena Andican

PAST PROJECTS

Over the years I've worked with B2B SaaS & climate tech businesses through recommendation. Below you can see results from both.

Crafting story-led positioning and messaging that helps Ditch Carbon land blue-chip clients and drives its steady growth.

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A customer-focused rebrand boosted Relata’s sales and unified its messaging across all customer touchpoints.

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Explaining product's value in the new climate tech category.

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Standing out in the HR tech space with clear positioning and consistent messaging.

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Pivoting from a banking service to the #1 choice tax app for freelancers and their accountants, achieving 10x partner sign up growth.

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Helping Log my Care speak to all stakeholders with a strategic story and clear value.

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Helping RedCloud pioneer the Open Commerce category with the strategic story.

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How differentiating from same-sounding competitors while meeting the needs of complex buying committees allowed ScreenCloud to dominate its market.

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Helping Tennaxia understand their buyer persona with the buyer interviews and market research.

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